The Savvy Musician in Action
Have you heard of it before? It’s an immersive, experiential week-long workshop designed to help artists and increase income and impact.
The entrepreneurship workshop is brought to you by cutting edge David Cutler, author of The Savvy Musician and a brand new book, The Savvy Music Teacher. In a nutshell, it is perhaps an event like none other. I’ve been to plenty of conferences but this seems truly unique. Read more…
Posted in Financial Business, Professional Development, Studio Management
In my last post I suggested you double your prices. If you’re marketing stinks though, you’ll never find students to fill your studio at those prices. Your low prices may have found you students just because you were inexpensive, and there was little risk on the part of the students. When you raise your prices however, you need to do a much better job at marketing yourself.
Before we can talk about advertising we all need to be on the same page about important metrics.
Posted in Financial Business, Promoting Your Studio
When I first began teaching piano lessons I had no idea what my pricing should be. I didn’t understand the economics of it all, I honestly was just looking to make some money on the side while I was going to school. I started off at $30 for an hour lesson. I was in college, and most of my friends were working some retail job for a little above minimum wage, so I thought $30 was really good, and it probably was. But what I didn’t realize was I was leaving a lot of money on the table.
As self employed teachers, the single most valuable asset we have is our time. If you price your lessons low, you may get more students, but you will be working more and making less. Before we start thinking about what we should be charging for lessons, we need to understand how the market works.
Posted in Financial Business, MTH 101, Promoting Your Studio, Studio Management
On Monday, November 16th at 12 p.m EST, join Brandon Pearce, David Cutler, and Kristin Yost for a one-hour live talk answering your pressing questions about running a music teaching studio.
Don’t miss out on this unique opportunity to gain insight that will help you to flourish as a music teaching studio owner! Head over to the page to learn more about the panelists and ask questions in the comments section. The panelists will answer your questions during the talk.
Here’s the link again: http://blog.musicteachershelper.com/livetalk/.
Don’t want to forget the date and time? Text savvy to 38470 to receive two event reminders to your phone.
Posted in Financial Business, Music News, Press, Professional Development, Studio Management
It’s a harsh reality that the private music students you’re teaching right now will not be the same students you’re teaching a year or two from now. Every business goes through it. In the recurring revenue business world we call it “churn”, that is what percentage of your students quit from period to period. If you don’t refill the coffers with new students, eventually you won’t have a studio left. But what if you could just reduce your churn? What if you could keep your students much longer?
I’ve connected thousands of students to music teachers over the years, and have heard every reason in the book for why the student has to quit. Don’t just accept it! You can have a lot of control over whether or not your students continue.
Posted in Financial Business, Promoting Your Studio, Studio Management
The Savvy Music Teacher is a new book just out this month, offering a comprehensive look at what goes into making a decent living as a music teacher. The goal of the book is to provide a strategy for making a positive impact on your community and translating that into a good income for yourself. The book includes detailed discussions about music teaching options, a variety of income streams, financial explanations and strategies, and stories about successful experiences from over 150 savvy music teachers.
Author David Cutler, the Director of Music Entrepreneurship at the University of South Carolina, starts by asking the readers to become aware of their own teaching formulas and priorities, while highlighting numerous ways to freshen or rethink methods and content. For many teachers, this discussion might inspire some new ideas about how to match teaching approaches and formats with their personal interests and style.
A review of Cutler’s previous book, The Savvy Musician, can be found in an earlier Music Teachers’ Helper blog post at this link.
Read on, and enjoy an overview of the book, as well as a look at the book’s companion website…
Posted in Financial Business, Music & Technology, Product Reviews, Professional Development, Promoting Your Studio, Studio Management, Teaching Tips
There are four secrets of a successful studio. I realize it’s a bold claim to narrow it down to just four and you may be asking, what does successful mean? Keep reading.
Like any other human being, your bottom line comes down to:
- food on the table
- a roof over your head
- decent clothes on your back.
These three essentials require an income and as a music teacher that means you’ll need students and preferably, lots of them. The trick is figuring out how to attract and retain them. When you have met and exceeded your bottom line and enjoy a waiting list, I believe you have made a success of your studio.
After extensive research, David Cutler discovered that music teachers who generated substantial (successful) incomes were more likely to integrate these three elements (OK, they are not really secrets but it caught your attention, right?) into their instruction compared to other teachers who did not. They include: Read more…
Posted in Financial Business, Product Reviews, Professional Development, Promoting Your Studio, Studio Management
A version of this post originally appeared on the Music Teacher Info, written by Martyn Croston.
Starting any business takes a lot of perseverance and patience.
Some people compare it to bringing up a child or having a relationship – more often than not it’s a total rollercoaster!
But if you strongly believe and enjoy what you’re doing, it can be the most rewarding job in the world. Music teaching, like any profession, requires the right approach and strategy in order to succeed.
Here are eight factors you need to bear in mind when setting up a successful music teaching business.
Posted in Financial Business, Professional Development, Promoting Your Studio, Studio Management
Your musical knowledge, teaching ability, and marketing skills all play central roles in allowing you the opportunity to teach music. Without them, there would be no students, and no personal reward in working with them.
However, scheduling is the center of making a teaching business function smoothly. Whether you work with kids or adults, everybody these days has full schedules — work, family, school, sports, and more. Below are six elements to consider when thinking about scheduling lessons and classes in your studio.
2. Open slots
3. Clear policy
Now, for the details!
Posted in Financial Business, MTH 101, Studio Management, Using Music Teacher's Helper