Archives for 11 May,2010

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Follow-up is extremely important to growing your home-based studio.  Like anything worthwhile, consistent follow-up requires a lot of effort, but over time you’ll reap the benefits of a solid group of students and referrals. After all, it takes far less time and money to keep an existing student than market to prospective students.  Here are 9 follow-up tools sure to motivate your students to stay loyal to your studio:

Thank-you notes: This is a no-brainer, but you’d be surprised at how many business owners neglect to write thank-you notes–especially when they get really busy. Take the time to show your students that you genuinely appreciate their business.  After an initial lesson with a new student, or after semester recitals, send a note thanking them for their time and hard work.  They’ll remember your thoughtfulness! [···]

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