Many of us associate famous musicians with their instrument and the instrument’s builder. That powerful imagery has become a marketing tool that has beneficially served both the artist and the instrument builder.
But as a teacher, we have the power to influence a great number of people as well.
For years, I played Ibanez Soundgear basses, Ovation acoustic electric guitars, and Les Paul style guitars. After a year or two, my beginner students would start moving on from their starter instruments. There was an unusually high percentage of Ibanez Soundgear basses and Ovation acoustic electrics in the mix of new purchases.
Later on, I acquired a Gibson SG and switched to playing Spector and LightWave basses. Not surprisingly, the next batch of students tended to gravitate to SG style guitars (made by a wide variety of builders…Samick, Epiphone, and even Ibanez) and a few Spector basses entered the mix.