pwolf

pwolf

Flyers can be an inexpensive and effective means of promoting your business. Here are a few thoughts on the subject:

You don’t need to have them professionally designed and printed. If you have a copy of Word on your computer, you can use this template to get started and then customize it with your own text and copy:

http://office.microsoft.com/en-us/templates/TC010427661033.aspx

To add pictures or eye catching graphics, try a free photo archive site like the following and grab a few photographs:

http://www.morguefile.com/

If you want to modify the photo or add text to it, try using this incredibly easy to use free online program:

http://www.blibs.com/editor/index.php?action=add-font

Once you’re happy with your flyer, I would recommend printing it out on brightly colored paper like the following to catch people’s eyes as they pass by the flyer. Bright yellow seems to work for me as red can be a little hard to read, but this example is in red: [···]

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My business is located in the north suburbs of Chicago – the population in my ‘burb is around 75,000 people and there are at least six or seven other suburbs nestled around it with populations that have the same general head count.

In areas with populations that large, there are usually several music stores/lesson studios that serve the area. They may not be located right next to each other but they are in the same general area.

When I first opened my business I felt threatened by all of them – particularly because I was doing advertising on some of the free bulletin boards out there on the Internet so the other ads would be listed right next to mine. Anyone that taught guitar was the competition and needed to be kept at bay and outwitted!

But as I was driving to the grocery store one day a realization hit me. Much like a grocery store, my lesson studio services my immediate area. Even though there are 75,000 people in my suburb, they aren’t all located in close proximity to where I’m at. That’s an important distinction to make. [···]

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Catchy headline, no? It also happens to be the title of a marketing book written by Mark Joyner that I found to be invaluable when it comes to designing your marketing materials.

You’re probably having the same skeptical reaction I did when I initially saw the headline.  Three seconds? Who are you kidding? That’s barely enough time to say “Hi i’m….” before the window of opportunity snaps shut. [···]

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