Once upon a time, and not that long ago, music teachers found new students and communicated with existing ones using something called paper! We used to place adverts in shop windows, local newspapers and hand out flyers all in the hope of attracting a new student. If a message needed to be given before a lesson, a phone call was made or a letter written with a pen and delivered either by hand or by something known as the postal service! Oh how times have changed! There may be the odd “old school” teacher that uses these methods still, but for the rest of us, we’ve been moved into the technological twenty first century, either willingly or dragged kicking and screaming!
The really important question that freelance businesses like ours need to ask is, how do potential students find me? Turn the tables for a moment, how do you look for products and services? I’m sure that, like me, you would “google it.” Even if someone has recommended your teaching services, the truth is that a potential student will probably try to find you on the internet to ascertain your contact details and see if they can find out some more about “what you do.”
Spin Your Web
Never before has there been a need for independent teachers to