Financial Business

summer-music-lessons

Summer lessons…

Do you lose students (and income) over the summer? Are you tired of the same old same old? Would you like to infuse new life into your summer lessons? Would you like to keep your income and promote your studio?

Here are 15 options to consider:

  • Break it up into three-month-long “semesters” and let families choose one, two or three months of summer lessons.
  • Teach piano students to play by chord symbol.
  • Zero in on a specific genre (folk, country, pop, blues, classical…)
  • Immerse the studio in theory. Use games.
  • Teach students a new instrument (guitar and vocal students could learn some piano, while piano students could learn to match pitches vocally, or learn some guitar chords/teach them all to play recorder…).
  • Use a video series, such as Mark Almond’s Piano for Life. or see Reuben Vincent‘s article in Music Teachers Helper blog.
  • Use an online series such as podcasts from James Dering.
  • Show them how to create their own arrangements.
  • Teach composition. Have them put a favorite poem to music.
  • Choose a theme and songs to go with it (oceans, animals, bugs, space, summer fun…).
  • Have a duet summer, and pair up students for lessons. Or just bring them together near the end.
  • Have an ensemble summer and teach them their own parts alone, then bring them together for a few weeks before they perform as a group. Add other instruments.
  • Teach every student one or more songs on several instruments (piano, guitar, recorder, voice,percussion,  bass…).
  • Many churches look for special music in the summer–teach them appropriate songs. Take on an older student as an apprentice—let them teach with your supervision.
  • Put on one-week camps, emphasizing rhythm, technique, note-reading… Ideas from TeachPianoToday.com,

More camp ideas from Sara’sMusicStudio.com

How do you change it up after the school year ends?

Have a stupendous time teaching summer lessons!

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The Savvy Musician in Action

Have you heard of it before? It’s an immersive, experiential week-long workshop designed to help artists and increase income and impact. 

The entrepreneurship workshop is brought to you by cutting edge David Cutler, author of  The Savvy Musician and a brand new book, The Savvy Music Teacher. In a nutshell, it is perhaps an event like none other. I’ve been to plenty of conferences but this seems truly unique. [···]

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marketing

In my last post I suggested you double your prices. If you’re marketing stinks though, you’ll never find students to fill your studio at those prices. Your low prices may have found you students just because you were inexpensive, and there was little risk on the part of the students. When you raise your prices however, you need to do a much better job at marketing yourself.

Before we can talk about advertising we all need to be on the same page about important metrics.

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