Promoting Your Studio

Folk songs used to top the lists of school music classes. Now it’s rare to find a student who has even heard many of our country’s folk songs. Why not celebrate them in a recital?

This is my second article in a series of ideas from my sister Vicky Dresser, maker of magical music recitals.  And as I’ve shared hers, I’ve gotten a few of my own. You’ll probably think up even more as you read. I invite you to share them with MTH readers in the comments below.

Organize Songs by Type or Genre:

  • Old colonial Times
  • River songs and Sea Chanteys
  • Spirituals
  • Wartime songs
  • Novelty songs
  • Camp songs
  • Old time religion
  • Mountain music
  • The old west
  • Patriotic songs
  • Good old folk tunes (plain and fancy)
  • Hi-brow
  • Modern folk
  • Mining songs from the gold rush

This type of recital practically begs for variety. [···]

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A recital can set a fire in the hearts of students and audience. There aren’t many opportunities to showcase students of every level. So… make it more than a recital.

My sister makes magical music recitals. She’s given me permission to share some of her ideas.

Here are a few features of each.

  • Costumes
  • Props
  • Sets–here are some photo ideas
  • Ensembles
  • Extra instruments and vocals
  • Audience involvement
  • Variety
  • Humor whenever possible

If it seems intimidating, start small. Even simply naming a theme can create anticipation. It’s a great way to promote your studio.

In each of my next few MTH posts, I’ll detail a different recital of my sister’s, including a few songs. This first idea she calls “Holidays and Seasons.”

Each month is its own segment, with appropriate songs featured. There may not be a holiday that month, but people are born all the time. So every month includes “Happy Birthday,” done in twelve different genres. Anyone in the audience whose birthday falls in that month is invited to stand. Genres might include classical, march, swing, bluegrass, blues, waltz, video game, mariachi, 50s, Celtic, tango, calypso, polka, guitar ballad…

Here are a few songs for each month to get you started.

January. Jingle Bells/It’s a Marshmallow World/Let it Snow/Auld Lang Syne

February. I Heart You/When I Fall in Love/Won’t You Be My Valentine

March. St. Patrick’s Jiggle/Somewhere Over the Rainbow/Dance of the Irish

April. Billy Bunny/Easter Bonnet/April Showers/April Love

May. A Child’s Song of Love/M-O-T-H-E-R/flower songs/vet-honoring songs…

June. You’re a Grand Old Flag/wedding songs…

July. Patriotic songs/In the Good Old Summertime

August. By the Sea, By the Sea/Summertime/School Days

September. The Falling Leaves/autumn songs/Whistle While You Work

October. Funeral March of a Marionette/Halloween songs/Spunky Spooks

November. Thanksgiving songs/Over the River and Through the Woods/autumn and harvest songs…

December. Carol of the Bells/Believe (from Polar Express)/Where Are You, Christmas? (from The Grinch Who Stole Christmas)/Christmas songs/ Hanukkah songs…

Students can dress for the month they represent. You might create props or cardboard sets. For example, August could have a beach umbrella, beach towel, pail and plastic shovel, with a painted backdrop of ocean and sand. Students are responsible to set up for each other. To keep it running tight time-wise, one student could introduce the next, operating as emcee, while a couple remove props from the previous student, and others follow with the next props.

Hold a tech rehearsal to get the details/timing worked out.

My sister has colorful posters carried out for each month and placed on an easel.

She uses this recital format every other year, alternating with a strictly Christmas theme. There is so much music to choose from!

Do you have other ideas for a “Holiday and Seasons” recital? MTH readers would love to hear them!

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Welcome back to our member spotlight series. Today we have George. He teaches guitar and drums in East Bridgewater, Massachusetts.

How long you’ve been teaching?
Since 1995.

How would you describe your studio space to someone that’s never visited?
I travel to the students’ home.

Was there a specific moment when you realized you loved teaching music?
I think when I realized how much joy it can bring to people both young an old made me realize I was doing something worthwhile, both for them and for myself.

How did you feel in the moment you made the decision to be an independent music teacher? Do you recall being nervous/excited/scared?
I was excited because it is a risk but the reward of being able to do something you enjoy is worth the risk.

What were the steps you took to get your first lessons to having a full student roster?
It is always a little slow going at first but it will happen over time if you stick to it. I mainly started out with flyers and internet ads and then as you go referrals happen and your business spreads through word of mouth.

What is one piece of advice you could offer to someone looking to start teaching music lessons?
Don’t stop you have to always put the work in even when at times it can seem discouraging.

How do you currently find new students?
I use a combination of things to attract new students. You really cannot rely solely on one thing. Try different things find what works best and stick with it.

How do you feel when you think back to all students you’ve interacted with over the years and impacted positively?
It is a good feeling to feel like you possibly may have made a difference in their lives in a positive way.

What is your favorite part of a lesson?
Usually working on songs especially songs that a student enjoys playing.

Is there a favorite piece or style of music you find yourself teaching your students today? And how has that changed from when you started teaching?
I like teaching modern songs and country. When I first started it was more geared towards rock but you need to adapt to the times.

How long have you been using Music Teacher’s Helper?
About 10 years.

What is your favorite thing about Music Teacher’s Helper?
It helps me keep track of my students lessons which is a crucial thing if you are self employed.

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