Any expert will tell you that the best source of new clients is current clients. Over the summer is a great time to get new students and to showcase your achievements.
There are several ways to promote your expertise as a teacher and your studentâ€™s achievements.
1. Late in summer as school is ready to resume is a fabulous time for a recital
2. Ask parents to sign a waiver allowing you to make a video of your best students in each category from beginner to advanced. You can use this video to show potential students, speak at community groups during the summer or post on your website
3. Offer an incentive plan for referring students. For example, if a student refers a new student and the new student completes a month of paid lessons, the referring student should receive one lesson free or a gift certificate to a music store
4. Offer a family introductory special if one member signs up at full price the second family member will be half price for the first month
The above steps are very proactive ways to reach new students, but the most effective way to increase your teaching base is to ask for referrals.
Many professionals use a note in red ink on invoices or correspondence to thank existing clients for their business and ask for referrals.
Another very handy phrase to use at the end of a lesson is: “Do you know anyone that is interested in taking lessons?”
By asking on a regular -but not annoying- basis, you are certain to spread the word and increase your teaching base. Persistence breaks down resistance, always has always will. So by focusing on increasing your teaching base and using your current resources to expand you will realize your goal.