Using Music Teacher’s Helper

Useful tips for how to get the most out of your Music Teacher’s Helper subscription, and save time managing your music studio.

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Losing Students

I read somewhere that 85% of music students will quit lessons within two years!

This astounds me. It is so rare for my students to quit and yet so many music teachers are having this problem: How to retain your students?

A Personal Story

When my son was around 8 years old, he began to express an interest in going to sleep-away camp. We were surprised as he has usually been a bit shy and slow to meet new friends. But this was good! Maybe he was breaking out of his shell.  

The thing about sleep-away camp, it’s probably more stressful for the parents than the kids. Parents have separation anxiety!  

The YMCA has rules for no electronic devices, no phone calls, no text messages, not even email because they know it will only promote homesickness and stress. But as parents, that was hard!

What got us through the stress were the daily postings to a camp website where they would post pictures and summaries of the day. It gave us a sense of confidence that our son was being cared for and we could see for ourselves when he was engaged and happy. It was providing information to their clients.

So why not do something similar for music lessons?   

Music Instruction As A Service

Music instruction is a service business. By framing it as this, you can start to ask questions like, what else can I do to offer a richer level of service to my clients?  

I send home a weekly email that details what we worked on, what they should be practicing and even links to videos I’ve created in the lesson or YouTube videos of the pieces being performed. I’ve been told that this is one of the best parts of my service.

I started using Music Teacher’s Helper a little over six years ago. Before that, I was cobbling together a bunch of other services like Google Sheets, Gmail, PayPal and an assortment of databases on my local hard drive. It worked, but the upkeep was a real pain. Initially, I figured the Music Teacher’s Helper (MTH) billing management and automatic email reminders would be all I would be using. But over the years, I’ve discovered the real power is the lesson notes. This is how I send home the aforementioned emails. By using the MTH system, both I and the client gets a copy and they also can log in and review the entire history at any time.

Process

My process is like this. Each teaching day, I check my MTH automated “Daily Summary” email, which arrives at 5:15am, to see my schedule and what was taught in the last lesson. I do a lesson prep on a paper template of my own design noting what I am going to work on this day for each student.

When the student arrives, I am mentally prepared to pick up right where we left off in the previous lesson. I don’t know what I would do without my lesson notes! During the lesson, I write down what was actually done and what I have assigned for the next week. What I planned to do and what actually happens differ often!  

Later that evening, glass of wine in hand, I sit and type up the day’s lesson notes and send them out to the parents. It has become a very efficient workflow.

So what are the results?

I just went through my student logs on Music Teacher’s Helper and I have several students with lesson notes going back over six years! My average student seems to have been with me for 4-5 years. It is rare to have an opening on my roster and when I do get one, I have usually filled it within hours.

Is my success all because of this weekly email? No, but it’s a part of it. I encourage you to start thinking of your lessons as a true service business. Think of ways to offer that extra bit that keeps your students and clients happy, coming back and referring all their friends and family.

What other ideas do you have for serving your clients? I look forward to your comments below.

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MTH has the wonderful option to send Lesson Notes after each lesson. Although designed to simply let parents know what’s assigned or happening at lessons, this is an opportunity to save yourself time and keep your customers informed!

Answering ten unnecessary emails = wasted time!

How many emails do you get asking  questions about schedules or upcoming events, even though you previously sent emails or other correspondence with that exact information?  [···]

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Google Analytics gives you insights on how visitors find and use your site. It shows which pages of your site are the most popular, how long people are staying there, how people are finding your site, and other statistics.

If you have a Google Account you can activate the service for Analytics using these instructions. If you do not have a Google Account, it’s easy and free to sign up by clicking here.

When you sign up for Google Analytics, you’re given a unique tracking ID called a UA-Number. To use Google Analytics with your Music Teacher’s Helper Studio Website, simply enter this number into your Music Teacher’s Helper Settings page.

Find Your Analytics UA-Number

To find the tracking code, tracking ID, or property number in your Analytics account:

  1. Sign in to your Analytics Account.  http://www.google.com/analytics
  2. Select the Admin tab.
  3. Select an account from the dropdown list in the ACCOUNT column.
  4. Select a property from the dropdown list in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code.

Google Analytics for music teachers

You’ll now see the complete Google Analytics code for your site near the top of the page. Select the tracking ID (#3 below), starting with “UA”, and add it to your Music Teacher’s Helper Website Settings page.

In Music Teacher’s Helper, click the profile icon in the upper right hand corner, then click “Settings”. Select the “Website Preferences” tab and scroll down until you see “Add Your Google Analytics Code”. Paste in the UA-Number code (#3). Once saved, all pages of your studio website will now be linked with your Google Analytics account.

 

Now you have successfully linked your Google Analytics account to your Music Teacher’s Helper account. Once Google begins collecting data about your site (which can take up to 24-48 hours), you’ll be able to view your traffic statistics from your Google Analytics page.

If you have any questions, please contact us at support@musicteachershelper.com.

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