Flyers can be an inexpensive and effective means of promoting your business. Here are a few thoughts on the subject:
You don’t need to have them professionally designed and printed. If you have a copy of Word on your computer, you can use this template to get started and then customize it with your own text and copy:
To add pictures or eye catching graphics, try a free photo archive site like the following and grab a few photographs:
If you want to modify the photo or add text to it, try using this incredibly easy to use free online program:
Once you’re happy with your flyer, I would recommend printing it out on brightly colored paper like the following to catch people’s eyes as they pass by the flyer. Bright yellow seems to work for me as red can be a little hard to read, but this example is in red:
If you have a printer at home, you can save some expense and print it out in black against the brightly colored paper. Another option, if you want to save some money, is to print out one black and white copy on white paper and buy a ream of the paper I referenced above. Take it to your local copier place, swap out the white paper in the machine with the bright paper, and just xerox the original copy onto the colored paper. Instant, cheap color flyers.
Then just take a pair of scissors to the tabs on the bottom and split them apart for easy tearing.
Buy a box of thumbtacks, the old school kind with the big flat heads on them. Use them to hang your flyers on bulletin boards instead of staples or tape. The harder it is to remove your flyer, the better chance you have of having it stay on the board longer than someone that uses easy-to-tear-off tape. Thumbtacks are sturdy and hard to remove without pulling a nail off, so odds are that someone who wants to tear your flyer down and replace it with theirs will give up and leave it where it is.
Good places to hang them are grocery store bulletin boards on Fridays before the masses do their grocery shopping on the weekends, laundromats, coffee shops, and anywhere that your target market goes on a day to day basis. I bet you can come up with a list of at least twenty places without really thinking about it.
You should be able to do this campaign for about $50 total cost, enough to put flyers up once a week for a few months. If you get even one student from it, two lessons at $25 per will pay for the entire campaign and the rest is money in your pocket. All it takes it time and effort.
Hope this helped. If you have any successful techniques or related experiences please share them. Have a safe and happy new year!