I read somewhere that 85% of music students will quit lessons within two years!
This astounds me. It is so rare for my students to quit and yet so many music teachers are having this problem: How to retain your students?
A Personal Story
When my son was around 8 years old, he began to express an interest in going to sleep-away camp. We were surprised as he has usually been a bit shy and slow to meet new friends. But this was good! Maybe he was breaking out of his shell.
The thing about sleep-away camp, it’s probably more stressful for the parents than the kids. Parents have separation anxiety!
The YMCA has rules for no electronic devices, no phone calls, no text messages, not even email because they know it will only promote homesickness and stress. But as parents, that was hard!
What got us through the stress were the daily postings to a camp website where they would post pictures and summaries of the day. It gave us a sense of confidence that our son was being cared for and we could see for ourselves when he was engaged and happy. It was providing information to their clients.
So why not do something similar for music lessons?
Music Instruction As A Service
Music instruction is a service business. By framing it as this, you can start to ask questions like, what else can I do to offer a richer level of service to my clients?
I send home a weekly email that details what we worked on, what they should be practicing and even links to videos I’ve created in the lesson or YouTube videos of the pieces being performed. I’ve been told that this is one of the best parts of my service.
I started using Music Teacher’s Helper a little over six years ago. Before that, I was cobbling together a bunch of other services like Google Sheets, Gmail, PayPal and an assortment of databases on my local hard drive. It worked, but the upkeep was a real pain. Initially, I figured the Music Teacher’s Helper (MTH) billing management and automatic email reminders would be all I would be using. But over the years, I’ve discovered the real power is the lesson notes. This is how I send home the aforementioned emails. By using the MTH system, both I and the client gets a copy and they also can log in and review the entire history at any time.
My process is like this. Each teaching day, I check my MTH automated “Daily Summary” email, which arrives at 5:15am, to see my schedule and what was taught in the last lesson. I do a lesson prep on a paper template of my own design noting what I am going to work on this day for each student.
When the student arrives, I am mentally prepared to pick up right where we left off in the previous lesson. I don’t know what I would do without my lesson notes! During the lesson, I write down what was actually done and what I have assigned for the next week. What I planned to do and what actually happens differ often!
Later that evening, glass of wine in hand, I sit and type up the day’s lesson notes and send them out to the parents. It has become a very efficient workflow.
So what are the results?
I just went through my student logs on Music Teacher’s Helper and I have several students with lesson notes going back over six years! My average student seems to have been with me for 4-5 years. It is rare to have an opening on my roster and when I do get one, I have usually filled it within hours.
Is my success all because of this weekly email? No, but it’s a part of it. I encourage you to start thinking of your lessons as a true service business. Think of ways to offer that extra bit that keeps your students and clients happy, coming back and referring all their friends and family.
What other ideas do you have for serving your clients? I look forward to your comments below.