A question so simple that could be answered with “just look for it” may be a bit more complicated. While there is too much music out there, probably only half of it or even less is easily available to everyone, due to all the complicated business, marketing and recording side of things.
Today, music distribution has changed quite a bit from the traditional radio and TV experience. Nowadays the main way to go about it is through the internet, but the difference is that we choose what we want to listen to, or do we?
Youtube, Spotify, Deezer and other music platforms provide some sort of algorithm that allows for recommendations to be made based on the history of music played.
Writer and Musician Sasha Frere-Jones says:
Discovering music does not frustrate me or cause me to have takes. (I don’t listen to Pandora, which might make that happen.) I like it when SoundCloud drops into autoplay mode and delivers a sequence of songs tagged as related. I like it when YouTube does the same thing. I’m happy to learn what Spotify Discover thinks I want to hear. I learn names; I hear songs.
While there is still control about what is being played and what is being ignored, it’s hard not to pay attention to so many recommendations, in a way the hook is curiosity, the same as it always has been. When you used to tune in to MTV and began watching a video, you could just change the channel, but you stayed to see what happened, this “control” aspect makes things even easier, since you can skip the songs you don’t like and have everything at your disposal.
Best Of… Lists
Another way to discover new music from any time period is just to search for tops, either genre based, time based or any other category. The internet is filled with these, and while music is not something you can easily it’s good or bad, it may be a good starting point to begin a music research.
It’s all about doing a little research, depending on what you would like to listen to, either good guitars, drummers, good jazz, or electronic, there are top 10s about pretty much everything. One tab with a list, another with YouTube, and you might just find some interesting music.
If you are really craving for something new outside from all the mainstream famous artists, it may be a .good idea to spend some time in Soundcloud and Bandcamp, since it’s now the starting point of new artists.
Bear in mind, many of the artist may not have the best production there, since they are free and easy to use, they’ve gained popularity as a safe haven for independent artists wanting to share their music even if their production quality is nothing beyond a home studio.
Nevertheless, there are some amazing projects floating around those platforms so it may feel as a breath of fresh air.
Maybe you don’t spend too much time on the computer or cellphone, well, there is a world outside the internet, and it is still very much alive. There is nothing like the magic of going to a bar or a club and seeing a new artist perform live, sometimes to fall in love, others just to enjoy the moment without getting too attached to the music.
The radio still has some interesting ways to show some new music to people, but sometimes, you can’t seem to remember the artist, the song or they just don’t say it. In this case there are very useful alternatives like “Shazam” which is an app that can recognize a song through the phones mic.
Or maybe just the oldest way of them all, just talk to other people.
Teenager Vicky Sko was asked about how she discovered new music, and aside from apps she said:
I’m fortunate to have lots of classes with friends so we listen a lot during class by sharing our headphones with one another. We also love to listen to music at lunch and have gone to a couple concerts together. Spotify also has a great feature that allows you to stalk what your friends are listening to, and I use this to my advantage a lot.