business

MTH has the wonderful option to send Lesson Notes after each lesson. Although designed to simply let parents know what’s assigned or happening at lessons, this is an opportunity to save yourself time and keep your customers informed!

Answering ten unnecessary emails = wasted time!

How many emails do you get askingĀ  questions about schedules or upcoming events, even though you previously sent emails or other correspondence with that exact information?  [···]

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marketing

In my last post I suggested you double your prices. If you’re marketing stinks though, you’ll never find students to fill your studio at those prices. Your low prices may have found you students just because you were inexpensive, and there was little risk on the part of the students. When you raise your prices however, you need to do a much better job at marketing yourself.

Before we can talk about advertising we all need to be on the same page about important metrics.

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jazz-199547_640

When I first began teaching piano lessons I had no idea what my pricing should be. I didn’t understand the economics of it all, I honestly was just looking to make some money on the side while I was going to school. I started off at $30 for an hour lesson. I was in college, and most of my friends were working some retail job for a little above minimum wage, so I thought $30 was really good, and it probably was. But what I didn’t realize was I was leaving a lot of money on the table.

As self employed teachers, the single most valuable asset we have is our time. If you price your lessons low, you may get more students, but you will be working more and making less. Before we start thinking about what we should be charging for lessons, we need to understand how the market works.

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