development

The average time spent on a website is less than 60 seconds!

How can we, who have a website, possibly hope to engage with our audience and encourage them to want our services? There are some basic marketing techniques that can help our virtual “shop window” look attractive and encourage potential customers to “step inside.”

Put Your Feet in Their Shoes

The most effective way to present ourselves is to consider what information prospective clients want to know. Give them this information quickly and easily and their experience on your website will be satisfying. What do they want to know?

What instrument/s do you teach? Where are you located? How much do your lessons cost?

Think for a moment how frustrating it is when you look at a product for sale that doesn’t have a price tag, you can’t work out where a company is located or what exactly it is “they do!” You can see how important it is to clearly state your

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After last month’s article, are you still looking for:

  • A few ideas for a fresh new way to start off a lesson?
  • A few quick improv games to use in a group setting?
  • A reward activity for a student’s hard work on an assignment?
  • Starter ideas for the next composition:

In each part of this series, we are exploring a different angle in the music creativity process. So, today we are going to explore improvisation with an activity I call…

“Walking the Dog!”

Excuse Me? You may be wondering what exercising your pet has to do with improvisation techniques? I have found this to be one of the best and ways to help my students to understand and practice development of motifs and phrases. Most people can relate to having a new pet with fond recollection, and so you’ll immediately have their eager attention to try this exercise when you greet them with “Today we’re walking the dog!”

The Motif: A Mini Melody

I first ask the student to play a mini, or baby melody, 3 or 4 notes (recommend mostly steps and maybe one larger interval).  [···]

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