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Put Your Records OnI remember, as a child, spending many an hour with my record player and LPs (long play vinyl records) in my bedroom. For me, half the pleasure of listening to the music was reading the sleeve notes which often gave up a wealth of fascinating information about the artist, composer, sometimes the instruments used, the recording personnel and the studio. And then there was the cover art which was a marvel in itself.

Of all the music that I listened to, I can’t forget an old Burl Ives record. One of the songs was called “I Know an Old Lady.” Apparently he didn’t “know why she swallowed a fly, perhaps she’ll die!” I played that album over and over.

As I grew older, I began to realise that listening to an old man singing folk songs was definitely not cool and that if you were to be esteemed in your peer group, you had to be listening to  [···]

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The average time spent on a website is less than 60 seconds!

How can we, who have a website, possibly hope to engage with our audience and encourage them to want our services? There are some basic marketing techniques that can help our virtual “shop window” look attractive and encourage potential customers to “step inside.”

Put Your Feet in Their Shoes

The most effective way to present ourselves is to consider what information prospective clients want to know. Give them this information quickly and easily and their experience on your website will be satisfying. What do they want to know?

What instrument/s do you teach? Where are you located? How much do your lessons cost?

Think for a moment how frustrating it is when you look at a product for sale that doesn’t have a price tag, you can’t work out where a company is located or what exactly it is “they do!” You can see how important it is to clearly state your

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