music industry

There’s been a buzz in the press about research showing the benefits of music study. The gist: it’s been found that music is closely tied to gotmilk intelligence and other desirable traits. In other words, “it’s good for you.” There’s also been talk that there is lack of substantial evidence to back up these claims. And then there’s talk amongst musicians, many of whom are dismayed by the fact that these side benefits are being touted when really music stands alone as its own subject, one beyond compare and undeniably the highest art form.

Although I understand those idealistic arguments of fellow musicians, I pose these questions:

1) Why should we be ashamed of the scientific findings surrounding music study when they provide free advertising, maybe somewhat false advertising but still FREE and offer greater exposure in the press?

2) Why do we seem to hang out in our own little corner of the world, self-righteous, worn out, under paid and frustrated that the world seems to undervalue our profession?

3) How is it that even though we are experts in this universal language we still find it hard to communicate the importance of music study when music clearly permeates about every thing and every part of society on this planet?

All these questions got me thinking about milk. Mmmm…quite the strange segue, I know, but pause for a momentand think about milk. It stands alone as the one beverage that satisfied ALL of us when we first entered the world as babes. However, this life-giving liquid began to lose popularity as soda, tea, coffee and sport drinks became the drinks of choice. Did the dairy association hang out moping and wondering why they just couldn’t compete with their competitors? NO! They rejected their failing “good for you” marketing strategy and headed for a new campaign focusing on milk’s co-dependence upon other foods and the consequences of milk deprivation. [···]

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