The average time spent on a website is less than 60 seconds!

How can we, who have a website, possibly hope to engage with our audience and encourage them to want our services? There are some basic marketing techniques that can help our virtual “shop window” look attractive and encourage potential customers to “step inside.”

Put Your Feet in Their Shoes

The most effective way to present ourselves is to consider what information prospective clients want to know. Give them this information quickly and easily and their experience on your website will be satisfying. What do they want to know?

What instrument/s do you teach? Where are you located? How much do your lessons cost?

Think for a moment how frustrating it is when you look at a product for sale that doesn’t have a price tag, you can’t work out where a company is located or what exactly it is “they do!” You can see how important it is to clearly state your


Read More

Most students need motivation to move forward. My theory is that if one loves the musical selection, the motivation will follow. However, the long journey towards transforming a favorite piece into a successful performance can often frustrate, dampen spirits and lessen the attraction.

Let’s be honest–why do we work? Because we love it? Perhaps, but back in the fast-food-job days, I worked for that paycheck. With the demanding, repetitious practice required during the “transformation period” an incentive or a “paycheck” can prove helpful. Music Money, created by TCW Resources, sparked my curiosity years ago and I continue to see the benefits of paying students for practice and progress (and so do my students!)

 Ways to Pay that Can Make Huge Dividends [···]

Read More