How can we, who have a website, possibly hope to engage with our audience and encourage them to want our services? There are some basic marketing techniques that can help our virtual “shop window” look attractive and encourage potential customers to “step inside.”
Put Your Feet in Their Shoes
The most effective way to present ourselves is to consider what information prospective clients want to know. Give them this information quickly and easily and their experience on your website will be satisfying. What do they want to know?
What instrument/s do you teach? Where are you located? How much do your lessons cost?
Think for a moment how frustrating it is when you look at a product for sale that doesn’t have a price tag, you can’t work out where a company is located or what exactly it is “they do!” You can see how important it is to clearly state your