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For a long time music videos have been a part of the music industry, many times as part of the whole promotional plan or to broaden the artistic value of the music.

Golden Age of Music Videos

Videos

Before MTV first launched in 1981, music videos where out in the world, but it wasn’t until they were broadcasted the first 24 hour music channel that it became a big thing.

The way it worked was that from that point onwards, lots of people discovered bands and artists while watching TV, but that was the hook, that people were “watching”. When we listen to the radio sometimes it’s easy to forget, or get distracted, but if you are watching a music video, you see faces, small stories, names written at the start or end of the song, and this became a huge thing.

Songs such as “Thriller” from Michael Jackson, “Sledgehammer” from Peter Gabriel, “In The End” from Linkin Park and “Weapon of Choice” from Fatboy Slim, to name a few, are some of the songs with the most memorable videos within this golden age of music videos.

It wasn’t until the arrival of internet and different social networks and platforms such as YouTube, that this started changing.

Streaming, YouTube and Independent Art

Music videos became the default way to promete and market new music, but when the consumer’s eyes shifted from TV and Radio to the internet, viewers decreased rapidly.

After the internet first established its roots, some time passed until YouTube became the main source of music videos in the world. A lot of things changed, from choosing exactly what you wanted to choose instead of the surprise of watching something new, and in a way a more personal experience.

The music industry took notice of this change and focused more on YouTube and streaming services, while channels like MTV began to make the most of shows and reality shows in order to stay relevant and give something to the young audience they used to have.

Dave Meyers one of the most popular music video directors today, told young aspirers to direction in the music industry:

Times are so much more amenable to them. The birth of influencers is evidence of that—people making $60,000 a month are using their iPhones to shoot little comedy skits. It’s just young people doing what they do. And advertisers want that audience. So I think that the most important thing is to just do it. Find your voice, and then push your voice. And then be humble enough to hear the feedback. If nobody’s checking for what you’re doing, try again. And keep trying

theatlantic.com

YouTube allows a lot of creativity to happen, this of course extends to music videos.

Lyric Videos and Videos for Listening

There is a trend that has been very successful which is to upload a song without a video in the traditional sense, but a video that just shows the lyrics of the song in a way that is aesthetically pleasing. This also comes from the idea that YouTube is a free platform and many people clicked “videos” just to “listen”, some people don’t care about the videos they just care about the music, this is why a faster simpler way to share music was introduced.

Still music videos are very much alive, and while they don’t have the spotlight they used to have on TV there are some that stand out.

Recomendations From The Last Decade

Woodkid, Iron, 2011

Radiohead, Daydreming, 2016

The Voidz, Human Sadness, 2015

Childish Gambino, This Is America, 2018

Arctic Monkeys, Four Out Of Five, 2018

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Reuben Vincent Studio March 14-170

If I had a penny for every time I heard a grumpy, narrow-minded, middle-aged moaner say something like: “They don’t make records like they used to” or “They only churn out rubbish in popular music these days” I’d be a millionaire! Concerning popular music, some people seem to be trapped in a time-warp, suspiciously based around the period when they were teenagers and young adults. Like as if the music that was made before and after isn’t worth considering!

And then there’s the classical crowd. Content some are to listen to the faithful few – Mozart, Haydn and Beethoven. Now don’t get me wrong, I love those composers but what about all the fabulous writers that have come afterwards, some still living even? Come on chaps, let’s be more open-minded!

Personally, I think music has been on an incredible journey since the invention of recorded music and the internet. Now music from all over the world and from every period is easily accessible. Children aren’t just exposed to the music of  [···]

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Watching is better than listeningIf you’re anything like me, it can be really challenging encouraging students to listen properly to their performance whilst at the same time playing (or singing).

The other day, one of my beginner pupils made the all too familiar statement: “I can’t hear a tune!” Yet any other person listening would have, like me, surely been able to make out the strains of Beethoven’s famous “Ode to Joy!”

So why then can it be so hard to actually hear what you are playing whilst in mid performance? And more importantly, how can students be encouraged to “hear” what is “good, bad and ugly” in their playing or singing so that they can improve?

The answer lies in two facts:

  1. most humans are better at understanding what they can see rather than what they can hear
  2. the process of trying to listen properly whilst at the same time read the music and physically play or sing is at best, extremely complex

So what’s the solution?

A simple method to assist students is to  [···]

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